Lol, somehow I feel like the abbreviation wouldn't even be the biggest controversy. Mexico's official name is "Estados Unidos Mexicanos", and in English this translates to "United Mexican States".
This has ‘money’ written all over it. Badges, stickers, posters, clothing. Now you have to ‘buy’ for each location. What the hell, for a mere 125k USD you can get the whole set up front!
I don’t think it would be that difficult with some imagination
Euro 2000 was held in Belgium and the Netherlands
Euro 2008 Austria & Switzerland
Euro 2012 Poland and Ukraine
World Cup 2002 Korea & Japan
Fair enough it’s the first times it’s being held across 3 nations but still, shouldn’t be too difficult to come up with something that looks like a prison logo!
It's quite sad they were able to agree on the entire organization of the world cup and even on the logo itself, but not on this, and because of it the logo looks undone.
They should take inspiration from Euro 2012 - Poland/Ukraine. They seem to be sane enough to agree on how to display it.
It would be so easy to just have a silhouette of all 3 countries with their respective flags/colors and can still be a little abstract and fun while still being recognizable.
Yep. Here’s the original sketch and my workings on the typography. Was the first one to use the trophy (needed something culturally neural as first to be co-hosted.) also made up of 6 circles which are the 6 FIFA confederations.
This was never an official poster but to me it’s the most beautiful way of showing the elegance and authenticity of the logo. The calligraphy version of the logo was created as a gift to me by one of the two artists who helped with the official poster.
Any other iconic designs? I feel this is either a career closer as in the last big thing you get after 30 years or the thing that gets you anything else you want. Like a shot at the new then Pepsi logo.
You may not reply, but another thing i always loved about the Korea Japan logo, was they way it was implemented on team jerseys. It was just the silhouette so it felt like it blended perfect with all the jerseys.
Wow. I never thought I'd actually be able to directly communicate with the person who created one of the most memorable logos of my life. The wonders of the internet.
This is my favourite out of all the world cup logos. This logo is a huge part of my childhood and my love for football. Thank you sir. Alongwith the Vangelis theme music, the branding just hit different, I still revisit it quite often.
I feel this color balance would be so perfect! If we change the yellow for another color or make it simply golden would be a great example. Beauty, their mascots were also so cool
All of this done just to eliminate as many continents as possible from going up against Saudi arabias bid for the next one or the one after I can't remember
That's what happens when you host 70% of WC games in a country that actively hates football. Most folks in the US don't even know it's happening, I've seen so many of them refer to it as "The FIFA thing that is happening soon".
It's got nothing to do with the people. The 94 US was the first World Cup to ever sell our every game. There's nothing wrong with the local support for the game.
It's 100% a racist administration that frankly doesn't want foreigners coming here. International hotel bookings are way down because it's been made clear that this isn't a safe place even for white tourists.
Welcome to the third world where licensing goes down the toilet.. you can absolutely sell this anywhere in Africa, Asia and probably some parts of Europe too
With some clever omitting of the trademarked words, you will very much be able to. When there was a world cup in South Africa, clothing brands in my area were selling t-shirts saying just "South Africa" and some football motives, to avoid this.
It will be fine if it would be this same thing, but the text just:
Unfortunately morons here in the host city I live in are literally referring to the tournament as "FIFA" like saying shit like "did you get tickets for FIFA" ... thanks I hate it. And I think the dumb logo plastered all over the city with FIFA in huge letters is not helping.
Partly it's due to World Cup's lockdown on the trademark, so that all bars are just advertising variations on "Summer Drink Specials" (with picture of a soccer ball) or my favorite "Two Bars, One Cup, See the spectacle!" (for a pair of dual-owned bars across town).
That's just so weird to hear as European and I really hope it doesn't come to us too. It feels like for ages now that countries with only very limited Football culture trying to use this sport to astroturf themselves.
For a lot of my friends and myself since the Russian worldcup its just not a joyful thing anymore. They dont even care about slavery (Qatar) or if the host nation is a war aggressor. Could they at least keep the name? It's like someone is loving it to destroy just for the sake of destruction and a few more gambling ads.
Trying to rebrand to just FIFA is somehow a worst idea than even trying to rebrand twitter to X. Throws away a great trademark for something that no one ever uses.
People literally hate FIFA, it is despised brand connected to deep corruption, unfair monopoly and all around shittiness but somehow they tolerate it cause they hold the World Cup which is generally viewed incredibly well. Nobody is going to call it just FIFA
That isn't even why it is a bad idea. A world cup makes sense linguistically. Calling it a FIFA doesn't. It isn't like the word hoover or Google. It is too late for that
It would have been about 12 seconds work to just turn that trophy jpeg into a silhouette as well. I'm not saying it would have saved it but it would have been a slightly more congruent design choice.
OK, since most of the replies are being more unhelpful than usual, I did some research. This is a TikTok star called Emily Zugay, who does hilariously awful recreations of company logos. Presumably, she'd do a better job on a World Cup logo than whatever this was, and frankly I'm inclined to agree.
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u/dtaromei Jun 07 '26
Like not even a combined color scheme of the flags of each of the three countries hosting the world cup.