In more formal language:
A digital platform implementing Conditional Commitment System (CCS)could increase political mobilisation substantially - it is a pity it has not been tried much.
What is a CCS?
A conditional commitment (CC) is a contract like this:
If 10 people in my street go out to vote, I will go out to vote as well.
So “I will do X if Y people do it as well.”
Political mobilisation for any good cause suffers from the collective action problem. If too few people become active, all of their time is wasted. You cannot stand up to say, a big Pharma company with 10 people. If enough people get active though, the benefits outweigh the time+money spent.
Many people don’t get active in the first place, because they are well aware of this dynamic, and have no certainty to know whether they have enough people or not. This can create self-fulfilling prophecies, where even a large enough group of people fail, because too many think they don’t have enough helpers.
A platform like Kick-starter has solved this problem in the area of art-fundraising by using a digital CCS. If a boardgame - developer needs 10.000 to create a game, the platform can collect monetary pledges. Only when the 10.000$ are reached, the money is collected from all pledgers. The amount of currently pledged money is visible.
I think this system should exist for political action. I wish there was a platform where you can put up your pledges like “I will go to a demonstration for taxation justice, but only if 4000 people minimum pledge to come as well.” If the threshold is reached, the event happens. You get an alert.
People rightfully ask themselves “What difference will it make?” And the answer is often: It will only make a difference if enough people attend/subscribe/write letters/whatever.
In a CCS you could have different pledges for the same event, so some people say: I will come if 100 people come, and others say, I will come if 500 people come. Maybe you could have **cascading effects**: When the 100 people threshold is reached, all pledgers that said 100 was their threshold get actived, maybe pushing the active people over 200, activating another group.
In my mind, this would create bigger protests, more engaged, politicised citizens, and so a better democracy. Because the collective action problem is solved via visibility.
I am asking for counterarguments why this would not substantially increase political engagement.
Risks that I have thought about myself:
Risk 1) Too few people have the intellectual capacity to understand a conditional commitment. I am not necessarily saying too many people cannot if they tried - just saying that for some it will be too much work. I think it is easy enough to understand.
Risk 2) A goal (e.g. 5.000 participants) not being reached could have a demobilising effect and harm a campaign. I think that will happen - but positives outweigh the negatives - overall mobilisation for political action will be increased.
+ People would need to follow a cause for some time - maybe 5 days, maybe 5 months, as pledges accumulate. That could be an advantage, that could be a disadvantage. People loos interest over time, loose hope. But shared anticipation is also a great marketing opportunity, and gradual progress gives faith. Again, I think the advantages outweight the disadvantages. But professional campaigns can probably harness that better.
+ yes, the “other side” could use it as well - that alone isn’t a counterargument for my question. But I would be interested in arguments why such a system is more vulnerable to hoaxes, demagogery, false information, and so on. Why it is more vulnerable for people looking to mislead citizens than other places. I see no such reason.
On the pledge bank website (accessed via Internet Archive) I saw annoying stuff — bullying pledges, pledges to try out non-scientific medicines, pledges to not read books.
+ I would take maybe a decade or so until enough people know and understand this system before it can work on a national level. Yes - i think a platform would first have to generate proof of concept in a niche topic on a local level. But a national campaign and celebrity endorsement could quickly change that.
I'd be especially convinced if your argument discusses one the following:
+ CCS platform causes more demotivation than motivation
+ impossible to monetize
+ a single campaign with a terrible drop-off rate ( say 60%) would harm the system's reputation beyond repair ( I think that will happen sometimes, but even with an average of 20% overall political participation increases)
+ nightmare to moderate
+ (e.g. tons of lawsuits)
+ drop-off rate (of 100 pledgers, how many actually pull through when a numeric goal is reached) would be more than 20%)
+ platform would soon have a scandal on their hands.
+ whatever else you can think of to go wrong
==READING==
I have searched a fair bit for instances where this has been used. Unfortunately, there have been few, and zero big political campaigns have worked with a CCS, to my knowledge
Here is a short list of instances:
https://richdecibels.medium.com/i-will-if-you-will-3086587a03ce
And follow-up links for the inclined reader
https://web.archive.org/web/20200828005149/https://www.pledgebank.com/success
https://www.theguardian.com/education/2017/jul/06/students-win-15m-pledge-from-ucl-after-five-month-rent-strike
https://www.researchgate.net/publication284431738_How_the_internet_can_overcome_the_collective_action_problem_conditional_commitment_designs_on_Pledgebank_Kickstarter_and_The_PointGroupon_websites
https://publication2023.bits-und-baeume.org/a-collective-effort/crowdacting-as-a-spark-for-climate-protection/) Benjamin Parske & Karen Kastner [Link](https://publication2023.bits-und-baeume.org/a-collective-effort/crowdacting-as-a-spark-for-climate-protection/